The Future of Job Roles in the Age of AI: Why Creatives Must Expand Their Skillset

As artificial intelligence (AI) continues to revolutionise the way we work and live, it is also transforming the job market. One area in which this is particularly notable is in the field of creative work. In the past, creatives such as graphic designers, writers, and marketers were primarily responsible for the visual and verbal representation of a business, but with the advent of AI, their role is evolving.

In order to stay competitive in today’s market, creatives must now have a deep understanding of the businesses they are working with. This means not only being able to create visually appealing and compelling content, but also understanding the underlying business processes, strategies and goals. For example, a developer who specializes in accounting, finance analytics and economics will be able to contribute more than just the presentation of the content, but also the soul of the business.

This shift towards more specialized and multi-disciplinary roles is driven by the increasing use of AI in business. As AI systems are able to automate more and more tasks, businesses are looking for employees who can bring a unique set of skills and knowledge to the table. This is especially true for creatives, who must now be able to not just create great content, but also understand how it fits into the larger business ecosystem.

In addition to this, the increasing use of AI in customer service and support roles also means that creatives must also be able to create content that is tailored to specific customer needs and preferences. This requires not just an understanding of the target audience but also an understanding of the AI systems that will be used to deliver the content.

Overall, the job market is rapidly evolving as a result of AI, and creatives must adapt to stay relevant. This means not just honing their creative skills, but also developing a deep understanding of the businesses they work with, and the technologies that are transforming the industry. The future belongs to those who can bring a unique and valuable perspective to the table, and creatives who can do that will be in high demand.